First Choice Custard is all about facilitating connections and bringing delight to people. First Choice Custard recognises that summer is an opportunity for families to reconnect and wants to enable even sweeter family times.
This direction will show, quite literally, how First Choice Custard becomes a vehicle to enhance everyone’s summer experiences, making them even MORE delightful.
The key visual will centre around rendered characters (items that can be paired well with custard in summer – Anthropomorphic summer berries/peaches, iced custard and chocolate brownies) that are having a better or enhanced time thanks to custard.
Playing on stereotypical summer scenarios (beach, poolside etc.) we will create rendered settings where First Choice Custard becomes the vehicle to an amazing summer.
Agency: Boomtown Strategic Brand Agency
Art Director: Gerard Addison
Copywriter: Wessel Stoltz
Client: First Choice
3D Renders + Animation: Flume Digital Marketing
Art Director: Gerard Addison
Copywriter: Wessel Stoltz
Client: First Choice
3D Renders + Animation: Flume Digital Marketing
